Ne-Yo, Ja Rule and more headline new Melbourne festival, Juicy Fest

Prepare for that freshly squeezed hip hop and R&B nostalgia.

An all-star lineup of hip hop and R&B legends will grace the stage together in one epic concert party heading to Australia and New Zealand next year.

Presented by Culture Kings, the global streetwear empire, Juicy Fest will take place in New Zealand cities Auckland, Napier, Tauranga, Palmerston North and Whangārei, and Australian cities Brisbane, Sydney and Melbourne next January.

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Promising to bring the “best of the 90’s and early 2000’s” to the stage, the event will be headlined by hop hop royalty Ne-yo, Ja Rule and Nelly, alongside performances from Bow Wow, Xzibit, Pretty Ricky, Mya, Twista with more artists to be announced.

The festival is scheduled to kick off in NZ on January 5, taking to the five cities, before heading to Australia on Friday, January 13 through to Sunday, January 15.

Leading with innovation, Juicy Fest has allocated 5% of the tickets to be sold strictly as the ‘Juicy Gang’ NFT collection of 5,555 NFTs. The collection was inspired by R&B + Hip Hop fashion of the 90s & 2000s. Specifically, jewellery chains. The real difference between the Juicy Gang collection and other NFT projects is that there is an immediate real world value of $5,000,000. Making this one of the biggest utilities seen in the NFT space.

Every NFT owner will receive festival access for 2-3 years and depending on the rarity of the NFT the utilities include, luxury overseas holidays, helicopter rides to the festival, shopping sprees, designer fashion and discounts with collection partners to name a few.

With the innovative offering, international lineup, unique NFT collection and emotive marketing, expect all shows and NFTs to sell out.

Juicy Fest is a licensed, over 18 years of age event.

Juicy Fest 2023

Tickets go on sale June 15 from 7pm, with pre-sale opening an hour earlier. To make tickets more accessible Juicy Fest has set up a payment plan option to pay off your ticket for as little as $9 per week.

You can find out more here.