ALWAYS LIVE has today revealed Shepparton as the next destination in its celebrated Victorian Vibes series, bringing free pop-up live music to the heart of regional Victoria on Saturday, 13 June.
When: Saturday 13 June
Where: Shepparton
Keep connected to your live music scene here.
View this post on Instagram
The series’ recent stop in Bendigo left an indelible mark, with Matt Corby delivering a spellbinding finale to an afternoon of standout performances. From the ethereal draw of Queenie to King Stingray’s commanding stage presence, and local artist Emma Gleeson’s luminous opening set, the Goldfields crowds radiated the vibrant, communal energy that has become synonymous with Victorian Vibes.
“Bendigo was something else – we’ve been blown away by the reception in every town we’ve visited and can’t wait to feel Shepparton’s energy next,” said ALWAYS LIVE CEO Psyche Payne.
Jaclyn Symes, Treasurer and Member for Northern Victoria, reflected on the significance of the series: “Victorian Vibes is a fantastic opportunity to showcase our region, inviting visitors to experience the live music scene while exploring everything the Goulburn Valley has to offer. From local cafes and restaurants to hotels and retailers, events like this create real benefits for regional businesses and encourage visitors to stay longer and discover more.”
Shepparton offers the perfect backdrop for this next chapter of Victorian Vibes. With a city known for its warmth, creativity, and love of live music, the Murray region’s rich cultural tapestry promises an unforgettable afternoon. Its vibrant local scene, diverse talent, and community spirit set the stage for an experience as distinctive as it is electrifying.
As with every Victorian Vibes event, artist line-ups and exact locations will be unveiled in the weeks leading to the performance through ALWAYS LIVE’s digital channels. Attendance is free, but registration at alwayslive.com.au is required, with unique links provided for each town. Only registered attendees will receive precise performance times and locations closer to the day.
Victorian Vibes continues across regional Victoria every second weekend through to the end of June, with further events on the horizon. Supported by the Victorian Government through Visit Victoria, the series reflects ALWAYS LIVE’s ongoing mission: to celebrate Victoria through the power of live music, support local businesses, and showcase the state’s extraordinary diversity and creative identity.
Register for Shepparton tickets here and find out more about ALWAYS LIVE Victorian Vibes here.